Taking the Deep Dive: how an AI commentator can improve viewers’ experience

X Ray: remember who that actor was and buy his watch

Why not dive deeper?

Watchers is a white label solution, which provides the ability to create online rooms on your video-platform. In these online rooms users will be able to watch content simultaneously while chatting by text or voice. At first, Watchers was created as a b2c app and now it is a SaaS being used by companies to show-case their content and to boost their business making use of social mechanisms.

Cinephile’s working while you’re watching Emily in Paris

What viewers are looking for

Cinephile’s comment to the shot from Interstellar

Our test group included both men and women between the ages of 18 and 38, who use paid online services to watch video content, who in one way or another have some knowledge of film genres and directors, and who regularly watch video content for entertainment purposes.

Say something “in cinephilic”

The term ‘cinephile’ is derived from the French word cinema and the Greek word philia, and means “film-lover”. The term cinephile was first connected with film fans in 1940s, post-war France, at a time when foreign cinema had just come to that country and local films began to be aired more often. Young people began to watch films with great excitement. These cinephiles didn’t only watch films — they also discussed and wrote about them. In 1951, the members of different cinephilic groups in Paris began to publish the most influential magazine of that time about cinema — “Cahiers du Cinema”. Many of these young people became film critics, and later, even directors. When the wave of cinephilia began to ebb in France, the phenomenon nevertheless began to spread around the globe. Nowadays, people who call themselves cinephiles don’t just love films, they are interested in film criticism and film studies.


Cinephile on mobile phone (Image ©Black Widow, 2021, Marvel Studios)

I think that the modern avalanche of content, emotions and information is the reason why curated selection of facts and emphases is being so demanded.

Of course, everybody has their own relationship with home viewing, sometimes this process looks like a reading of an interactive book. We get distracted to find an interesting fact, name of the actor or even to discover the city map, dish recipes, genre history etc. Thus viewers who don’t like it won’t use such services.

For most viewers watching a film is not a daily routine or the inner work. It is a quest for emotional experience, for some kind of event. Amusing interpretation of an expert can turn out to be a rare event and open new sides of a well-known film.

A viewer forms their own interpretation without anyone’s help. It is easy to find basic factoids about the film without additional guidance, a bit of curiosity will do the job. After homebrew research it is more valuable to return to a known film, to watch it from a new point of view. Serendipitous facts and remarks can evolve perception faster. It is a part of the magic of cinema, isn’t it? Or the magic of culture.



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