How to grow the audience of streaming platforms: problems and solutions
If you are managing a video streaming or a broadcasting platform and curious about growing the audience, here are some ideas to think about.
1. Gen Z
You may be sustainable and profitable regarding you Gen X and Gen Y viewers and subscribers, but what about Gen Z? Do you have a competitive strategy to attract and retain Gen Z successfully?
Solution: they want to communicate while consuming the content, so give them the opportunities to interact. Right on your platform. To chat, to talk and to collaborate on your content.
2. Who cheers alone?
It’s easy to get viewers attention when «baby it’s cold outside», but a nice, sunny weather is good for everything except streaming. People want to communicate with other people, share their experiences and emotions, and if there is a choice — to see something live or to watch at home — they will choose to go out, especially in case of sporting events. Because who cheers alone?
Solution: turn your platform into SLSS (social live streaming service, that allows users to watch and discuss video streams in real-time). Create communities based around certain sporting events. Yes, there may be a solution in external social media like Twitter or Facebook, but they are not linked with your content directly, so they can distract users via other threads and take them away. Let users stay on your platform with the sense of belonging.
3. Users already have their SM accounts
Instagram and TikTok grabs your users attention and time spent? You may observe your growth tempo slowing down but the dramatical boost of user generated media in a same time.
Solution: don’t oppose those content platforms. Use their hints that work. A streamer can be a medium between viewers and events right on your platform and will help to increase users’ engagement into your service.
All of the solutions above are available as a white-label SaaS from Watchers, so you can save 12–24 months of development.
By Yana Barden, Co-Founder and CEO at Watchers LTD
Watchers is a white label solution, which provides the ability to create online rooms on your video-platform. In these online rooms users will be able to watch content simultaneously while chatting by text or voice. At first, Watchers was created as a b2c app and now it is a SaaS being used by companies to show-case their content and to boost their business making use of social mechanisms.
If you want to learn more or to integrate our solution into your platform, сontact us: contact @watchers.io
