We take a deep look at how moderation works in online sports rooms, and at the latest studies about sports fans’ toxic behavior online. This is the first article of a special series devoted to the creation of a safe space for online communication. What the Reports Tell Us Since 2020, international sports associations, trade…

At the end of 2021 and in the beginning of 2022, many information agencies researched the subject of how viewing attitudes had changed during the pandemic. How do people watch sports now and how are they going to watch sports in future? These studies revealed quite a few interesting things…

Watching football is an activity that brings people together. Having noted this, the question occurred to us: what about placing bets? Does betting on sport also bring people together? We’ve been conditioned to think of betting as an activity that people pursue alone — perhaps even as competitive and therefore…

Recently, the Consult Morning agency shared its observations on the ways that viewers from different countries prefer to watch TV shows — whether one episode weekly or a whole season at one go. It turns out that the most disciplined viewers are in Japan. Most of them watch strictly one…

What do Gen Zers want from video content consumption, what do they lack on video platforms and TV? How can we meet these needs with socialization tools? In general: Gen Zers are full of socially conscious and very gregarious In 2020, almost every specialized media reported that Gen Zers are becoming the most influential consumers. At this point, they have entered an…

Hugging after scoring a goal or groaning after a foul — these are the things that create a sense of togetherness when you are watching sports in a stadium, a sports bar or on TV. So how is it that we can bring opportunities for togetherness to a digital platform…

If you are managing a video streaming or a broadcasting platform and curious about growing the audience, here are some ideas to think about. 1. Gen Z You may be sustainable and profitable regarding you Gen X and Gen Y viewers and subscribers, but what about Gen Z? …

Here we will tell you how we created Cinephile — an AI commentator for films and TV series. Cinephile was created by Watchers and can be integrated into any video platform. What do you want to know while watching films? In order to answer most of the questions that might…

It is easy to find out what films, TV-shows and blogs are the most popular. All you need to do is open YouTube trends or look at the box office statistics for various films. But what do users want to discuss while they are watching? Which content is the perfect…